This conference will bring together industry experts discussing the following:
1. AI & Marketing Automation
How AI is transforming customer targeting, personalization, and content creation (think ChatGPT, Jasper, etc.).
Automation tools for email campaigns, customer journeys, and analytics.
Ethics and privacy concerns around AI in marketing.
2. Content & Influencer Marketing
Short-form video strategies (TikTok, Instagram Reels, YouTube Shorts).
UGC (User-Generated Content) and its impact on trust.
Trends in influencer partnerships, micro vs. macro influencers.
3. Data, Privacy & Analytics
First-party data strategies (especially post-cookie world).
Marketing attribution models.
How to comply with GDPR, CCPA, and other data privacy regulations.
4. Customer Experience (CX) & Personalization
Building customer-centric campaigns.
Omnichannel experiences and how to unify messaging across platforms.
Real-time personalization with tools like dynamic content and predictive analytics.
5. Social Media & Community Building
How brands are leveraging online communities for loyalty and retention.
Social commerce trends and platform updates (Meta, TikTok Shop, etc.).
Crisis management and brand authenticity in the social era.
